January 2011

Social Media Branding for Artists - Part 2

Your Social Media Profile - 5 Recommendations

In Part 1 of this series we established that even artists do have brands and I listed a few famous examples. You may be thinking, "yes, but I'm not famous". That may be so,  not yet. But as Dan Schawbel notes in his post on Mashable.com:

Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.

So, to make the most of your Social Media Marketing efforts your "social profile" should accurately and consistently reflect who you are as a person and an artist. Here are five recommendations,  the basic elements,  that your profile should include.

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The Artist's Way and Morning Pages

I was attending a workshop for songwriters this past weekend and the subject of creative blocks came up. Everyone in the arts that I have ever known, famous or not so much, have experienced or worry about creative block. Writer's call it "writers block" but we all know what it means... The muse has forsaken us for another.

One of the instructors in the workshop mentioned the work of Julia Cameron, a writer of thirty books and former spouse of Martin Scorsese. One of her books is called "The Artist's Way Morning Pages Journal" which I haven't read yet and will report on later after I do. From what I understand it's all about creative rediscovery and includes tools and exercises to help you get those creative ideas and juices flowing again.

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What the Web of Tomorrow Will Look Like

Ben Parr writes a weekly column about social media trends on Mashable, a great site for those interested in social media. This week's column is titled: What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch and it's well worth reading.

I have been talking about how the future of the web will be changing in the very near future with just about anyone who would listen to me for some time. The article by Ben Parr sums it up about as well as I have seen in easy to understand, non-technical terms.

So, how does all this web future "stuff" apply to visual artists?

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Why should a visual artist blog?

A friend recently asked, "I'm a visual artist, why should I write a blog and if I did what would I write about?". Those are good questions. The first one is pretty easy for me to answer, the second takes a little more thought.

It's about building an audience

As visual artists we like to think that our work "speaks" for itself. That indeed may be true but if no one sees that work it's message may not reach the audience it deserves. If you are in the business of art, meaning you want to sell your work, or even if you just want people to see it, then a blog is an effective way to share your motivation, experiences, travels, expertise and, not least of all, your art work with a larger audience. Simply put, it's an opportunity to connect with a wider audience and build a community of those that are interested in you, your work and your art career.

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