Helping Artists Succeed in a Connected World

Artist Presentations announces tablet app publishing platform for artists

Beginning this Fall (2011) Artist Presentations will begin offering a newly designed platform for creating "Projects" complete with a digital publication service with world-wide distribution opportunitties.

At the heart of the service will be a new feature we call Projects. Pro Level members will be able to create and participate in Projects, recruit collaborators, and self-publish their work as a single issue or subscription based app on tablets such as iPad, Android, and BlackBerry PlayBook.

Artist Presentations will also begin publishing a quarterly digital showcase magazine featuring selected art work and projects produced by our members as well as several Special Edition themed project publications.

Unlike printed books, Artist Presentations Projects can include still images, text, audio, video, slideshows, links to live streams such as Twitter, and a variety of other interactive multimedia content. As a result, members will be able to produce very engaging and exciting digital publications covering the full spectrum of art, education, documentary, music, and more.

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Defining The Three Screen Gallery

In the first installment of this series we introduced the Three Screen Gallery concept as the convergence of TV, web, and mobile to present your art work. Let's now define that a little further.

For many years people have forecast the eventual convergence of Web and TV. Most of those discussions centered on essentially having a browser available on your cable box. The experience would essentially be the same as using your computer. Not much new or exciting there and in fact, this type of use is rapidly becoming available. However, the Three Screens concept redefines the older Web-to-TV convergence to a new model. One that has great potential for artists of all kinds.

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Updated Social Media Share Buttons

We have recently released a new and improved set of social media share buttons throughout the site including on your SMArt Page and content. They are automatically placed below your SMart Page, albums, images and posts.


Social Media Share Buttons

Social media share buttons are a great way for visitors to your SMArt Page to share your content on their own social media profiles such as Facebook, Twitter, LinkedIn and other sites.

More importantly, do another artist or friend a favor...

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The Three Screen Gallery

Whether you are an emerging or established artist, gallery representation has probably been a goal of yours at some point in your career. It’s always been a challenge to get representation but in today’s economy with so many galleries closing or cutting back it’s becoming even more difficult. So, what’s an artist to do?

Let’s begin with another question. Why do you want to be represented by a gallery? The answer for most is exposure, i.e. having one’s artwork seen, and with that an increased potential for sales.  Of course, those sales usually come at a cost, typically 50% but I’m not saying that unfair. Galleries bring a unique value, have expenses, and need to make a profit, too. It’s just a reality of the business.

More importantly, do galleries still offer the artist their best chance of exposure and sales? As I write this I’d probably say no for exposure but yes to the sales question. But even that is changing or is about to in significant ways.  This is where we need to start looking toward the future and how we may bring our art to larger audiences in order to find our own “followers” and patrons.

That future could be called “The Three Screen Gallery”, and this new type of gallery can be all yours. But, what is it?

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Online Calls for Entry System

Here is a free online system where artists can enter a number of open calls for entry.

CaFÉ (www.callforentry.org) provides artists with an easy-to-use system to enter contact information, upload digital images of their artwork, and access to apply online to open calls for entry. Open calls include public art commissions, exhibitions, grants, and awards. Benefits to Artists

  

  • CaFÉ is free to artists.
  • Contact information only needs to be entered once.
  • CaFÉ gives artists the opportunity to apply to multiple juried exhibitions and projects.
  • CaFÉ is paperless. Save money on reproductions of slides, mailing and return postage.
  • Artists can upload up to 100 digital images to be stored in an online image portfolio. Artists will select which images to submit for each call for entry.
  • CaFÉ provides consistent projection quality and desirable presentation for jurors.
  • Artists images and information are kept secure and confidential.

CaFÉ is managed by the Western States Arts Federation (WESTAF). WESTAF is a nonprofit arts service organization located in Denver, Colorado (www.westaf.org).

Free Online Photo Editing Software

For those artists who do not have image editing software such as Photoshop, Picnik lets you edit photos without knowing a thing about photo editing. No registration is required, there's no software to download, and it's Free.

All you have to do is upload your image file. You can then crop, resize, make adjustments or apply filters to your image. Then download the file when you're done. Very simple to use.

Social Media Branding for Artists - Part 3

Use Blog Comments to build to your brand

Now that we have established that as an artist you should build your brand and we've discussed the basics of how a consistent and well planned social media profile is an important first step, it's now time to start reaching out to the world to make people aware of you and your work. Participating in blogs is one of the best ways to do this while building brand awareness at the same time.

The Web is currently all about two-way communication. A great way to communicate is by commenting on blogs. When you do so you demonstrate that you are present and ready to engage in thoughtful communication with others in that community.

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How is the art market in your area?

In a recent issue of The Art Newspaper Michael Plummer and Jeff Rabin wrote an interesting opinion column titled "Could the art market be undergoing a fundamental restructuring?" The piece provides their analysis and opinion on how the condition of the global art market has tracked the overall global economic downturn and what the prospects may be for 2010. 

The article includes some semi-technical economic topics such as art market liquidity, global deleveraging and how financial market conditions have impacted the art market. Still, it's not a difficult read. And, even though the article's focus is on the high-end art market many of the points about collectors and pricing apply at all market levels.

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Why should a visual artist blog?

A friend recently asked, "I'm a visual artist, why should I write a blog and if I did what would I write about?". Those are good questions. The first one is pretty easy for me to answer, the second takes a little more thought.

It's about building an audience

As visual artists we like to think that our work "speaks" for itself. That indeed may be true but if no one sees that work it's message may not reach the audience it deserves. If you are in the business of art, meaning you want to sell your work, or even if you just want people to see it, then a blog is an effective way to share your motivation, experiences, travels, expertise and, not least of all, your art work with a larger audience. Simply put, it's an opportunity to connect with a wider audience and build a community of those that are interested in you, your work and your art career.

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What the Web of Tomorrow Will Look Like

Ben Parr writes a weekly column about social media trends on Mashable, a great site for those interested in social media. This week's column is titled: What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch and it's well worth reading.

I have been talking about how the future of the web will be changing in the very near future with just about anyone who would listen to me for some time. The article by Ben Parr sums it up about as well as I have seen in easy to understand, non-technical terms.

So, how does all this web future "stuff" apply to visual artists?

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